Mike Baker On Bud Light Crashing 30% After The Endorsement of Dylan Mulvaney | Ep. 257 | Part 1
PBD Podcast
Marketing Struggles and Celebrity Influence
This chapter explores the backlash Bud Light faced following its endorsement of a transgender influencer, analyzing the brand's marketing strategies and the implications of targeting specific demographics. The discussion touches on broader themes of public opinion, the challenges of brand modernization, and parallels with other companies like Hershey's and Gillette. Additionally, the chapter delves into the evolving perceptions of Caitlyn Jenner and the impact of celebrity culture on societal norms and consumer behavior.
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