Ep #261: MVP: Top 20 Mistakes Coaches Make and How to Avoid Them with Olivia Vizachero
Dec 27, 2023
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Former attorney turned life coach, Olivia Vizachero, discusses the top 20 common mistakes coaches make and offers insights on how to avoid them. Topics include why coaches struggle to make money, the power of evaluation processes, the difference between meeting people and creating content, overcoming comparison in the coaching industry, and the importance of focusing on one mistake at a time.
Practicing constraint in business helps coaches stay focused and avoid overwhelm, allowing them to make progress towards their goals.
Embracing discomfort and taking action despite it is crucial for coaches to make significant strides forward in their businesses and overcome comfort entitlement.
Regular evaluations of actions in business provide clarity and direction, helping coaches identify areas of improvement and make informed decisions for future success.
Deep dives
Practicing Constraint in Business
One of the common mistakes coaches make is not practicing constraint in their business. This involves focusing on one or two platforms, not trying to be everywhere at once, and starting with one offer or way of adding value before expanding. The key is to avoid spreading oneself too thin and instead focus on building a presence in a selected few areas. By practicing constraint, coaches can stay focused and avoid overwhelm, allowing them to make progress and move towards their goals.
Avoiding Discomfort and Comfort Entitlement
Another mistake coaches make is avoiding discomfort and engaging in what is termed as comfort entitlement. This is when coaches resist taking uncomfortable actions and instead seek comfort by avoiding necessary tasks. However, this comfort entitlement hinders progress and prevents coaches from making money. It's crucial to recognize that discomfort is a natural part of the growth process and to confront it head-on. By embracing discomfort and taking action despite it, coaches can make significant strides forward in their businesses.
Not Evaluating Business Actions
A common mistake coaches make is not evaluating their actions in their business on a regular basis. Evaluating the effectiveness of different strategies and techniques is essential for growth and improvement. By consistently asking what worked, what didn't, and what could be done differently, coaches can gain valuable insights and make necessary adjustments to optimize their business performance. Regular evaluations provide clarity and direction, helping coaches identify areas of improvement and make informed decisions for future success.
Meeting People and Creating Content
One common mistake is when coaches conflate meeting people on social media with creating content. They focus solely on creating content and neglect engaging with their audience and other people's posts. By failing to spend time engaging and growing their audience, coaches miss out on easy sales when new people join their audience. It is important to have a strategic plan to continuously meet and engage with new people while also providing value to your existing audience.
The Myth of the X Factor
Another mistake is believing in the existence of an X factor that determines success in coaching. In reality, success does not rely on intelligence or charisma. Those who are successful in coaching are willing to feel uncomfortable emotions and take action despite them. It is about taking consistent action, embracing discomfort, and being willing to feel negative emotions in order to achieve results. The only difference between those who are successful and those who are not is their willingness to feel emotions that others may avoid.
Olivia Vizachero is a former attorney turned life coach for lawyers and the founder of The Less Stressed Lawyer. In addition to running her coaching practice, she’s also a senior client support coach within 2K for 2K, which means she’s overseen over 22,000 questions submitted to our Ask a Coach platform, and she’s here to share hours of her expertise coaching on issues all coaches face.
Hear the top 20 common mistakes coaches make and how you can avoid them. Olivia is offering her insights on why you’re not making the money you want right now, the power of a simple evaluation process, how you might be conflating meeting people with creating content, plus so much more that will help you grow further faster.
If you want to start making serious money as a coach, you need to check out 2K for 2K. Click here to join: https://staceyboehman.com/2kfor2k!
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