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119: How to Build a Personal Brand That Feels Authentic with Author Lorraine K. Lee

Nov 18, 2025

Lorraine K. Lee, a LinkedIn Top Voice and author of Unforgettable Presence, shares insights on building an authentic personal brand. She discusses the significance of reputation and offers her EPIC framework—Experiences, Personality, Identity, and Community—as a guide. Lorraine emphasizes the importance of storytelling to showcase expertise, nurturing connections, and crafting unique introductions. Learn how to confidently discuss achievements without bragging and swap minimizing language for powerful phrases to enhance your impact.

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ANECDOTE

Mismatch Held Back Her Promotion

Lorraine described being seen as a hardworking executor but not as a strategic leader she wanted to become.
That mismatch held back promotions until she intentionally reshaped her brand after leaving LinkedIn.

INSIGHT

Brand Equals Reputation

Your personal brand is simply your reputation, and you already have one whether you shape it or not.
Decide intentionally what you want to be known for instead of leaving perception to chance.

ADVICE

Use The EPIC Framework

Use the EPIC framework: Experiences, Personality, Identity, Community to define your brand elements.
Iterate and check that your network perceives you the way you intend before changing course.

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Have you ever wondered how to intentionally shape your personal brand—without feeling fake or "salesy"? In this episode, I sit down with Lorraine K. Lee, LinkedIn Top Voice and author of Unforgettable Presence, to talk about what it really means to build a brand that reflects who you are, how you work, and what you stand for. We dig into why your brand is your reputation, how to stop leaving it up to chance, and the mindset shift that can help you move from being overlooked to being unforgettable.

Lorraine breaks down her EPIC framework—Experiences, Personality, Identity, and Community—and shares practical steps to put it into action. From learning to talk about your accomplishments without bragging to crafting a unique and powerful introduction that actually makes people remember you, this conversation is full of tangible takeaways you can use right away. Whether you're looking to stand out inside your organization or build your thought leadership online, you'll walk away with tools to show up more confidently and intentionally everywhere you go.

Topics We Cover in This Episode:

The mindset shift that transforms "personal branding" from cringe to confidence
Why your reputation is your real brand—and how to take control of it
How to use the EPIC framework to define what makes you stand out
Simple language swaps to sound more confident in any conversation
How to talk about your wins without feeling like you're bragging
The secret to a "Unique and Powerful Introduction" that people remember
How to make your online and offline presence consistent and intentional
Why your community is your biggest amplifier (and how to nurture it)

Tune in to learn how to shape your personal brand with authenticity, clarity, and confidence. And don't forget to connect with Lorraine on LinkedIn and grab her book Unforgettable Presence for even more practical tips to help you stand out in the best way possible.

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Follow Lorraine on LinkedIn

Visit Lorraine's Website

Purchase Lorraine's Book