How I Ran 100 Ironmans In 100 Days: Mental Toughness ( w/ Iron Cowboy James Lawrence)

Nov 6, 2025

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In this episode, we sit down with James Lawrence, better known as the Iron Cowboy, the man who completed 50 Ironman triathlons in 50 days across all 50 U.S. states… then pushed beyond all limits to do 100 consecutive Ironmans. From losing everything in 2008 with five kids and no safety net, to becoming one of the most respected endurance athletes on Earth, James shares the untold story behind the pain, discipline, and belief it took to redefine impossible and how you can apply the same mindset to anything in life or business.

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Timestamps 00:01:57 – Omar introduces James Lawrence, the Iron Cowboy 00:03:29 – What is an Ironman & why James attempted 100 00:06:00 – Losing everything in the 2008 crash 00:08:46 – How endurance sport became his redemption path 00:11:59 – Guinness records, 30 Ironmans, and launching the 50 00:15:09 – Where the idea for the 50/50/50 came from 00:18:13 – Bootstrapping the mission & the 'no's from sponsors 00:22:00 – The family road trip: 50 states, 50 Ironmans 00:26:53 – Surviving on 4 hours of sleep & 12,000 calories/day 00:29:48 – The foot photo & peak pain on day 16 00:33:18 – Stacking whys to find purpose in chaos 00:35:23 – The grit of doing 100 Ironmans: Shin braces, blackout 00:40:08 – Difference between the 50 and the 100 00:42:58 – Recovering from a broken back during the 100 00:46:42 – Mental toughness isn't a gift — it's built 00:49:54 – Why most people quit too early 00:52:48 – Lessons from the world's top entrepreneurs 00:57:03 – Redefining impossible and stacking wins 01:00:10 – Keep your day job, burn the candle at both ends 01:02:33 – The hardest moment: losing his home 01:05:06 – Advice to his younger self (with five kids & no heat) 01:07:30 – Legacy, faith, and what's next 01:10:22 – Rapid-fire Q&A: lessons, mindset, and life philosophy 01:15:36 – Final message on purpose, resilience, and "Iron Hope"

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