When a concept or strategy gains enough traction, marketing and sales jump in to capitalize on it, and eventually, it becomes a poisoned well from which people draw.

This happens not because the strategy itself lacks merit, but because we, as humans, get saturated with information, and anything that everyone is talking about begins to seem like BS.

However, just because there's a lot of noise around a particular concept doesn't mean that there isn't something valuable at the core.

Brutally honest insights from Aaron Brongersma, Leader of the Cloud Center of Excellence at Checkpoint and Chase Cunningham Chief Strategy Officer (CSO) at Ericom Software.

In this episode, Dani Woolf had a conversation with Aaron and Chase about:

• The real deal with all the stigma around Zero Trust

• How vendors can prescriptively and successfully map solutions to the Zero Trust eXtended framework

• Ways vendors can better understand their buyers

• How the Zero Trust eXtended framework is shifting given the dynamic nature of the market

• Ways cybersecurity vendors and the folks working for the vendors can quickly and authentically establish trust with buyers

• Where Zero Trust heading in the next 3 to 5 years

This episode was sponsored by Check Point Technologies, a leading provider of cybersecurity solutions to over 100,000 corporate enterprises and governments globally. 

Check Point Infinity's portfolio of solutions, protects enterprises and public organizations from fifth generation cyber attacks with an industry leading catch rate of malware, ransomware, and other threats. To learn more about checkpoint and its infinity portfolio. Visit checkpoint.com. 

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