Scaling Up Business with Bill Gallagher

Cultivate Valuable In-Person Meetings and Events with Eric Rozenberg

6 snips
Jun 11, 2025
Guest
Eric Rozenberg
In this conversation, Eric Rozenberg, an international event strategist and author, shares how live meetings can drive company culture and alignment. He highlights that in-person events should be seen as strategic growth tools rather than expenses. Eric emphasizes the importance of thoughtful planning to create transformative experiences that foster connection and trust. With insights from high-profile events, he discusses how to craft memorable interactions that yield business value, making a strong case for gathering teams physically.
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INSIGHT

Human Connection Salvages Meetings

  • Meetings can easily become costly events lacking strategic value when focus is lost.
  • Genuine human connections often salvage flawed events.
ADVICE

Start With Why Meetings Occur

  • Always start event planning by asking why the meeting is held and what outcome is sought.
  • Avoid jumping to logistics before aligning on goals, attendees, and success metrics.
INSIGHT

Irreplaceable Value of In-Person

  • Face-to-face meetings foster irreplaceable serendipitous connections.
  • Virtual meetings can't replicate water cooler talks or spontaneous relationship building.
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