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Creative Agency Account Manager Podcast
Why time-based pricing doesn’t work for agencies, with Tim Williams
Jul 9, 2024
Tim Williams, Founding Partner of Ignition Consulting Group, discusses why time-based pricing doesn't work for agencies, the influence of generative AI on pricing strategies, and key steps to transition to premium pricing. The conversation highlights the importance of modernizing pricing strategies to capture the value of services in a changing market.
49:20
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Quick takeaways
- Moving away from time-based billing towards premium pricing enables agencies to focus on solutions and profitability.
- Account managers should shift towards consultative roles and offer bespoke business solutions for client success.
Deep dives
Challenges of Traditional Account Management
The traditional role of account managers is shifting towards more proactive and consultative responsibilities in agencies. Instead of focusing on tracking time and managing deliverables, the emphasis is on defining scope of value, success metrics, and offering solutions to business problems. This approach aims to enhance client interactions by providing strategic guidance and becoming commercially savvy advisors.
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