Transitioning Agency Revenue Models

This chapter delves into the three stages involved in transitioning agency revenue models, emphasizing the shift from time-based pricing to output-based pricing. It discusses the benefits of this new pricing model for both clients and agencies, highlighting increased transparency, clearer invoicing, and improved profitability. The chapter also focuses on the impact of this transition on agency roles, such as project management becoming more streamlined and finance roles evolving to support the new pricing structure.