The impact of how 'feminism' is viewed in the media affects the viewership and world of women's sports.
Strategically separating different aspects of a personal brand into various platforms helps cater to diverse audiences and resonate with followers.
Perseverance, execution, and continuous learning are crucial for overcoming business challenges and achieving long-term success.
Deep dives
Overview of Lauren's brand and content
Lauren Bostick is a multi-dimensional entrepreneur known for her brand, The Skinny Confidential. She curates different layers of content through various platforms, such as her Instagram, podcast, and product line. Lauren prioritizes creativity, authenticity, and creating a curated experience for her audience. She is strategic in doling out different aspects of her brand and aims to court her followers by gradually revealing more of herself and her content. Lauren balances her personal brand with her involvement in the podcast network, Dear Media, which was co-founded by her husband, Michael. She values time batching and setting systems to optimize her productivity. Overall, Lauren is an entrepreneur who is continually evolving and expanding her brand.
Importance of balancing personal and professional life
Lauren emphasizes the significance of finding a balance between personal and professional life. She believes in separating different aspects of her brand into different platforms to cater to various audiences. She loves being creative and prioritizes creating content that resonates with her audience. Lauren also values time batching and setting systems to help her achieve her goals and stay focused in her work. Furthermore, she emphasizes the importance of consuming meaningful content and being selective about the content she engages with on social media.
Challenges and obstacles encountered in business
Lauren discusses the challenges and obstacles she faces in business. This includes the early stages of her content creation journey when she did not make any money for three years. She stresses the importance of perseverance and execution to achieve long-term success. Lauren also mentions challenges related to employees and managing a growing team. She continues to prioritize learning and growing in order to overcome the obstacles she faces on a daily basis.
Balancing personal and professional content on social media
Lauren highlights the importance of finding a balance between personal and professional content on social media. She uses her Instagram to showcase a curated, artistic side of her brand, while her podcast delves into more personal, raw conversations. By gradually revealing different aspects of her brand, Lauren aims to engage her audience and build a connection with them. She emphasizes the importance of understanding the different layers of her brand and engaging with her audience effectively through various platforms.
Advice on finding success in business and personal life
Lauren's journey to success has been incremental and focused on consistent growth. She advises aspiring entrepreneurs to focus on execution and taking action rather than solely consuming information. Lauren recommends setting systems and goals to breach desired outcomes. She also emphasizes the importance of finding a balance between personal and professional life and valuing creativity. Above all, she encourages individuals to be the best version of themselves and stay dedicated to their goals.
For this week's episode we're starting off with a rant on how "feminism" is viewed in the media and its impact on the viewership and world of women's sports. PLUS Erika talks why everyone's losing their jobs and how to pivot if you're in that boat. We are also joined this week by the incredible Lauryn Bosstick who tells us about managing & making time for herself all while building a massively successful brand, running a business, hosting a podcast, being a mom, AND being pregnant. And as always, we wrap up with some Q&As about the job application process, leaving a job for a lower title, and your boss finding out that you're looking for other jobs. Enjoy! (00:00:56) Sheryl Sandberg & FB (00:04:42) Women’s Sports (00:13:54) Lay Offs (00:29:08) Q&A (00:40:22) Lauryn Bosstick
You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/tokenceo
