What if everything you thought you knew about effective communication was wrong?

In this episode, host David Pembroke speaks with James Healy, founder of The Behaviour Boutique and co-author of BS at Work. James has worked in more than 60 countries and brings deep insights from behavioural science, anthropology, and psychology to the challenges facing modern organisations and governments.

James unpacks why so much of work is “BS” and why policies often fail to change behaviour. He shows how context shapes decisions, why storytelling matters, and shares the simple EAST framework to help communicators cut through.

Discussed in this episode:

James’s path from economics to behavioural science
Lessons from the global financial crisis
Why massive handbooks never change behaviour
How culture and incentives drive decisions
Where governments use behavioural science well
Quick wins for communicators on timing and delivery

Show notes:

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EP#183: Context is key: Behavioural science in Government communication

Discussed in this episode:

Show notes: