Launch Your Private Podcast 114: Best of LYPP 2025: Julie Ciardi’s Private Podcast Strategy Drive $320k Launch
In this episode, we explore Julie Ciardi's powerful "surround sound marketing" approach that helped her generate $320,000 in revenue during her November launch. As a human design business coach and former IBM marketing executive, Julie shares how she strategically uses private podcasts before, during, and after her live launches to warm up leads, increase show-up rates, and create deeper client connections. Discover how she transformed declining launch performance into record-breaking results by meeting her audience where they already are - in their podcast apps.
Topics Covered
- The "surround sound marketing" strategy using private podcasts
- How to use private podcasts before, during, and after live launches
- Creating custom landing pages with QR codes for easy access
- Using client concierges to scale with intimacy
- Sales page walkthroughs delivered via audio
- Client panel interviews shared through private feeds
- Daily podcast delivery to existing clients for retention
- The psychology behind voice and its 38% impact on marketing and sales
Links Mentioned
- Website: http://www.julieciardi.com
- Instagram: https://www.instagram.com/julieciardi/
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