SPA Girls Podcast – EP408 – Branding for Authors

This week we take an in-depth look at author brands – starting with what branding actually means, what your branding should look like as an author, and then how you can make sure your author brand is the best it can be. We talk about how newbie authors can set up a brand for the first time, and how more experienced authors can reassess your current brand and make any necessary changes. 

As always, we talk about decisions we’ve made with our own books, what we’ve done to create the branding for each of our pen names, and how we use our branding to help us make decisions in our author business. 

And finally, we talk about the three ‘Cs’ – Consistency, Connection, Cohesiveness – and how to use them in the branding of your author business. 

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