Super Coffee co-founder Jimmy DeCicco joins us on the podcast today. He shares the intense focus on nutrition, training, and mindfulness that has fueled his athletic and entrepreneurial ambitions. Learn how hustle, grit, taking action, and leveraging authenticity grew a bootstrap start-up into a blockbuster product backed by JLo and ARod, disrupting the bottled coffee space.

Jimmy founded Super Coffee in his early 20s alongside his two brothers, starting the company out of a run-down Baltimore factory. Super Coffee is now a leader in the RTD coffee space, carried in over 50,000 stores nationwide. 

Hear the Super Coffee origin story, explosive growth trajectory, lessons from mentors like Jesse Itzler, authentic branding and marketing tactics for upstarts, personal development as a young founder/CEO, the future of health trends and nutrition, hiring tips, meaningful relationships, and much more.

Jimmy is no nonsense. His insights will certainly help people seeking to achieve their goals. This one was powerful - we hope you enjoy!

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