In part 1 of the Lawyers Who Learn series on Alternative Pricing, host David Schnurman, CEO of Lawline, chats with Shaun Jardine, author of Ditch the Billable Hour and CEO of Big Yellow Penguin. Shaun shares his journey from traditional billing practices to implementing a value-based pricing model in his law firm. Together they explore the the challenges of shifting from billable hours to value-based pricing, and the impact of AI on the future of legal practice.

Key topics include implementing change management, client communication, and the importance of scoping work accurately. Shaun also provides practical steps for law firms interested in adopting value-based pricing and discusses the significance of learning from peers and leveraging innovative pricing strategies.