How to Build a $1 Billion Opportunity (Using Ai)

Apr 30, 2025

Nathaniel Ely, a visionary entrepreneur who teamed up with Mike Koenigs to develop a $1 billion opportunity around the Augusta Rule, shares his insights on leveraging AI for business growth. They discuss transforming the obscure tax strategy into a lucrative service for small business owners. Through a hands-on workshop, they built everything from marketing funnels to automated sales workflows in real-time using AI as a powerful team member. Nathaniel emphasizes how AI can compress work timelines and revolutionize marketing strategies.

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ANECDOTE

AI as Invisible Team Member

Nathaniel Ely described AI as a team of grunts silently working in the background, like Santa's elves.
AI also acted as a subject matter expert, helping clarify and reflect their thoughts during the process.

INSIGHT

Unlocking the Augusta Rule

The Augusta Rule is a little-known tax provision allowing tax-free income by renting homes to businesses.
Nathaniel aims to put $1 billion back into business owners' pockets within five years using AI-aided services.

ANECDOTE

Pricing Breakthrough via AI Research

Nathaniel's biggest breakthrough came from a $1000 Cup of Coffee session refining his pricing model.
The AI-powered deep research delivered exactly the needed communication and positioning instantly.

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Imagine having an invisible team of experts, researchers, marketers, and creatives working 24/7 to build your business…

Without adding a single employee.

That’s exactly what we just did with my new friend and client, Nathaniel Ely, during a Superpower Accelerator three-day intensive.

Nathaniel flew in to work with me personally, and in three days, we created everything he needed to launch a $1 Billion business opportunity around the Augusta Rule – a little-known tax strategy that can put tens or hundreds of thousands of dollars back in the pockets of business owners every year.

Using Ai as a true team member, we built an entire brand from scratch:

A full 50+ slide masterclass
A pitch deck and marketing funnel
Three book drafts
Video sales letters
Channel marketing campaigns
Sizzle reels
Automated sales workflows
And dozens of other revenue-driving assets

The best part?

We didn’t just "talk" about ideas – we built them in real-time, workshop-style, using agentic Ai tools that did the work of a 5-person team.

If you want to see how Ai can build your brand, amplify your revenue, and compress six months of work into three days, you’re going to love this episode.

KEY INSIGHTS & TAKEAWAYS:

🛠 AI as Your Invisible Team Member
Santa’s elves, but smarter (and faster). AI worked behind the scenes, reflecting ideas back to us, creating drafts, and amplifying our best thinking in minutes.

💥 $1 Billion Opportunity Unlocked
Learn how Nathaniel used AI to turn the obscure “Augusta Rule” into a compelling done-for-you product with a mission to put $1 Billion back into the pockets of business owners.

📚 Three Book Drafts, One Funnel, Zero Headaches
Using AI, we generated book drafts, marketing funnels, videos, and sales copy—automatically—saving months of expensive work.

🧠 Superpower Research for Instant Connection
Before Nathaniel even walked in the door, we used AI deep-research tools to mind-read our prospect (Nathaniel!), creating a high-value experience from the very first meeting.

🚀 Compression = Acceleration
What would normally take 6+ months was compressed into three days of real-time collaboration, decision-making, and DONE deliverables.

🛜 One Person Marketing Team (Powered by AI)
Learn how we used agentic AI to run simultaneous marketing campaigns, build assets, and create messaging without lifting a finger—or hiring a massive team.

🎯 How to Elevate the Value of Your Offerings
AI didn’t just make us faster. It made us better—helping us think through offers, pricing models, positioning, and messaging with laser precision.

TIME STAMPS:

[00:00:00] Introduction:
Mike and Nathaniel break down how they used AI as a team member to build a billion-dollar brand in just 3 days.
[00:01:04] The Augusta Rule Explained:
What it is, why business owners have missed out on hundreds of thousands of dollars—and how Nathaniel is fixing that.
[00:03:18] AI as a Superpower Accelerator:
How AI became our background team of Santa’s elves, building real assets while we ideated.
[00:04:30] The Thousand-Dollar Cup of Coffee Breakthrough:
How deep research and intake forms created instant trust and massive value from minute one.
[00:06:41] Your One Person Marketing Team:
Book drafts, marketing campaigns, TED-style videos, and sales funnels—created in real-time.
[00:08:58] Elevating Offers and Pricing Models:
How AI helped shape irresistible offers and pricing strategies Nathaniel had struggled to crack for months.
[00:10:38] Agentic AI and Automation:
Running 3-4 simultaneous agents to create marketing assets, video scripts, and deliverables without needing prompts every time.
[00:13:28] Why You Must Train Yourself First:
Nathaniel shares why investing real time to learn AI (8-12 hours minimum) is non-negotiable to master this game-changing technology.
[00:16:01] Why Founders Need a Collaborative Approach:
Why you can’t dictate AI to your team—you must experience and lead by example.

If you’re serious about using Ai to scale your business without adding overhead, you’ll get a ton out of this one.

Additional Resources

Download your FREE digital and audio version of my bestselling book, “The Ai Accelerator”
Go get a copy of my NEW Digital Report, PROJECT SUPERPOWER, visit: https://www.SuperpowerAccelerator.com/Super
To book a $1k Cup of Coffee with me, go here: https://www.MikeKoenigs.com/1kcoffee