
Capability Amplifier
Join the eternally curious, interested, and interesting hosts, Mike Koenigs of the SuperPower Accelerator and Dan Sullivan of Strategic Coach®, to amplify your capabilities, value, status, and authority on the Capability Amplifier podcast. Ever episode focuses on a new mindset, shortcut or deep thinking exercise that will improve your performance and lifespan. Learn more at: https://www.CapabilityAmplifier.com
Latest episodes

Jul 2, 2025 • 51min
Escaping the Growth Trap - with Michael Walsh
In this engaging discussion, Michael Walsh, a seasoned consultant and author of *Freedom by Design*, shares insights from decades of helping service-based businesses break through growth barriers. He outlines the '96% Trap' that ensnares many companies at $1M-$5M and how to overcome it by shifting focus from systems to people. Michael reveals the hidden danger zones at $2M, $5M, and beyond, and debunks the myth of the 'well-oiled machine.' He emphasizes creating intelligent ecosystems that empower teams, leading to sustainable growth and greater satisfaction.

Jun 18, 2025 • 1h 12min
More Money, Fewer People (with Ai) – Part 2
Discover how AI can revolutionize hiring and team management by automating processes and creating 'unicorn' job ads. Learn the secrets behind scaling high-ticket offers with innovative strategies like the 'shake the trees campaign.' Dive into AI tools that enable the creation of everything from social media content to entire books in no time. Explore the necessity of human oversight in ensuring originality while leveraging AI's capabilities. Unlock new levels of business efficiency and trust-building with personalized customer interactions.

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Jun 11, 2025 • 52min
More Money, Fewer People – with Ai (Part 1)
Mike Koenigs, an AI and marketing expert, discusses how to exponentially increase business output without hiring more staff. He unveils his 'More Money, Fewer People' framework and shares the AI tools he uses daily for writing, automating sales, and running a business solo. Koenigs delves into the transformative power of multi-agent workflows and offers real-world examples, including launching a $1B tax-saving offer. He emphasizes that bloated teams are a liability in the AI landscape and encourages embracing technology for enhanced productivity.

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May 7, 2025 • 1h 53min
Special 200th Episode – The "4 Quadrants of Ai" Framework
Celebrating a milestone, the discussion dives into the powerful '4 Quadrants of AI' framework designed for entrepreneurs. Listeners learn how AI can slash labor costs and compress months of work into mere days. Discover strategies to generate marketing materials quickly and the crucial role of AI in understanding customer needs. Real-world case studies showcase how to uncover hidden revenue opportunities. This is a game-changer for boosting personal brands and scaling businesses efficiently!

Apr 30, 2025 • 18min
How to Build a $1 Billion Opportunity (Using Ai)
Nathaniel Ely, a visionary entrepreneur who teamed up with Mike Koenigs to develop a $1 billion opportunity around the Augusta Rule, shares his insights on leveraging AI for business growth. They discuss transforming the obscure tax strategy into a lucrative service for small business owners. Through a hands-on workshop, they built everything from marketing funnels to automated sales workflows in real-time using AI as a powerful team member. Nathaniel emphasizes how AI can compress work timelines and revolutionize marketing strategies.

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Apr 23, 2025 • 27min
Rebuild Your Brand with Ai – in 3 Days! (Special Case Study Episode)
Jonathan Friedman, founder of Liminal, shares his inspiring journey of transforming his architectural brand using AI in just three days. He discusses how AI became an invisible team member, boosting creativity and efficiency in generating a comprehensive marketing strategy. They created a 250-page book, a TED Talk, and numerous videos in record time. Jonathan highlights the surprising results, including potential revenue doubling, while emphasizing the fun and collaborative nature of the process. Ready to take your brand to new heights with AI?

Apr 10, 2025 • 56min
How Ai is Becoming Your “Future-Self Amplifier”
Explore how AI tools like Operator can transform tedious tasks into seamless productivity boosts. Discover the power of reflection as AI helps you remember your best stories, enhancing your personal narrative. The conversation dives into the balance between human consciousness and technology, illustrating AI's role in creative processes. Learn how crafting concise content can improve engagement and how innovative AI tools can amplify personal storytelling. This insightful dialogue reveals the potential for AI to empower futures and foster personal growth.

Apr 2, 2025 • 1h 5min
Japan, Tariffs, and The Trillion-Dollar Bet
Have you ever thought about tariffs as a "game-changer" rather than just a “political hot button”? Did you know Japan is quietly investing $1 trillion in U.S. manufacturing—especially in southern and southwestern states? That’s right. In this new episode, Dan Sullivan and I dive deep into how tariffs, strategic factory moves, and AI-driven audits may soon reduce our taxes (yes, you read that right) while fueling unprecedented economic growth in America.If that sounds like a Michael Bay movie script, you’re not far off—except this is playing out in real life, right now. We talk about Trump’s “reciprocal tariffs,” Elon Musk’s big-government audit with AI, and why countries like Japan are betting big on producing goods inside the U.S., instead of overseas. If you love big-picture, high-stakes drama with real entrepreneurial takeaways, you’ll want to tune in.KEY INSIGHTS & TAKEAWAYSTariffs Are Making a ComebackAfter WWII, the U.S. temporarily abandoned tariffs to rebuild other nations and contain the Soviet threat. Now that era is over, and “reciprocal tariffs” are in play—if you tax American goods, we’ll tax yours. Or you can just move your factories to the U.S.Japan’s $1 Trillion Bet on American ManufacturingFacing a shrinking workforce, Japan decided 30 years ago to build factories where they sell goods. Enter the U.S. south and southwest—lower labor costs, fewer unions, and easier access to American consumers.Moving the U.S. Government to “Warp Speed”Dan and I discuss Trump’s possible plan to use tariffs to fund government operations (hello, “External Revenue Service!”) while simultaneously lowering domestic taxes. If that works, it could trigger an economic boom.AI Audits: Elon Musk’s Government OverhaulImagine real-time accounting for every federal check ever cut. That’s what happens when you unleash advanced AI to track spending—stopping fraud and inefficiency in its tracks. Lower costs, better governance, fewer excuses.It’s Not Just About PoliticsThe reason these moves are so urgent? The U.S. economy is its greatest weapon and negotiation tool. If the numbers line up, say goodbye to bloated budgets and hello to rapid innovation.The Western Hemisphere Is the New Growth EnginePeter Zeihan’s research suggests that power is shifting west. Europe’s star may be fading, and the big action will be in North and South America—partly because the U.S. can pressure countries with economic, rather than military, force.What It Means for Entrepreneurs (and You)If America becomes the hottest manufacturing hub again, it spells massive opportunity: new factories, high-value jobs, and more disposable income at home. Plus, if government spending shrinks, taxes may drop—fueling startups, scale-ups, and everything in-between.TIME STAMPS[00:00:00] Tariffs 101 Dan explains how tariffs helped the U.S. become #1 by 1900, and why after WWII we artificially dropped them to contain the Soviet Union.[00:03:10] Japan Moves In The backstory behind Japan’s multi-decade strategy: build factories in America to sidestep both tariffs and a shrinking domestic workforce.[00:10:44] Economic vs. Military Power Mike and Dan explore how the real “weapon” now is the U.S. economy—not battleships. This is reshaping alliances, trade, and even the future of space exploration.[00:14:26] Union vs. Non-Union States Why overseas giants choose red states over blue to minimize union costs—and how that might transform American politics.[00:24:19] Elon Musk & Government AI Trump taps Musk to audit the entire U.S. government using advanced AI. The potential outcome? $3 trillion “lost” dollars suddenly reappear, possibly replacing the income tax with tariffs.[00:32:57] Europe’s Diminishing Relevance Dan argues that Europe has become more of a “historic Disney World” than an innovative force, lacking the cultural spark of earlier centuries.[00:41:00] The Future Is Made in the USA Why more nations, including the UK, India, and South Korea, may follow Japan’s lead—bringing factories stateside to dodge tariffs and be closer to American consumers.If you love big ideas and epic plot twists, this episode is basically Netflix’s next political thriller—except it’s happening in real life. Join Dan and me for a mind-bending conversation on how the world economy could flip in the next few years, and what you can do to position yourself and your business for massive opportunity.Additional ResourcesDownload your FREE digital and/or audio version of my bestselling book, “Your Next Act!”Book your $1k Cup of Coffee with me (Mike) here. SUBSCRIBE FOR MORE VIDEOS

Mar 26, 2025 • 12min
Mini Episode – Dan & Mike Talk "The Carnivore Diet"
Curious about the carnivore diet? Discover how just eating steak can boost energy, eliminate cravings, and aid in weight loss. Dan and his co-host share personal stories of incredible transformations, including improved mental clarity and reduced inflammation. They offer tips for sticking to the diet while traveling and discuss the importance of monitoring health metrics. Plus, hear about the diet's unexpected effects on gut health after battling cancer. It's a fascinating dive into a meat-only lifestyle!

Mar 12, 2025 • 45min
"Never Lead Alone" with Special Guest: Keith Ferrazzi
In this fascinating discussion, Keith Ferrazzi, best-selling author and expert on leadership and teamwork, shares game-changing insights on team dynamics. He explores how shifting from conflict avoidance to radical candor can unlock creativity and trust. Keith advocates for a shift from hub-and-spoke leadership to a collaborative model that empowers teams. Monthly 'sprints' and stress-testing sessions are proposed to bolster transparency and accountability. Ultimately, Keith highlights that true wealth comes from authentic relationships, essential for high-performing teams.