Grow Your Video Business 212: How to Stand Out From the Crowd With Your Unique Marketing Strategy w/ Laura Higgins
Your time is precious. I’m sure that as you get further and further into the business of video production, more things are competing for your time, especially marketing. It’s so easy to lose countless hours on social media or in your inbox marketing what you do. Don’t get trapped! Today’s guest is here to tell us how to avoid this all while maximizing your outreach and landing repeat customers.
Key Takeaways
Don’t rely solely on a single social media platform to market your business. Bring potential clients to a platform you have more control over, like your email list. This will give you more direct access and control over your outreach.
Everything you do should tie into your overall brand. This means having consistency in how you present yourself and your business in every way that you present yourself.
About Laura Higgins
Laura Higgins, founder of Lala Social Club and My Marketing Playbook, is an online marketing expert. Based in Australia, Laura is a recognized marketing consultant and educator with expertise in social media and content strategy. Laura works with small business owners who want to cut through the noise. She is all about giving you practical, proven strategies to take you from confused to confident.
Using Your Uniqueness to Market Your Business
Today, Laura sheds some light on the mistakes we make when marketing and how to do a better job without overworking. First of all, too many of us just market in one way, often a single social media platform. But you shouldn’t rely solely on social media. Sure, you can meet potential customers there, but then you need to lead them somewhere where you can have direct contact, like your email list.
Once you’ve made these connections, it’s up to you to convert them into repeat paying clients. Laura explains how connecting on a personal level is essential to this. Not everyone works well together. But I assure you that there are clients out there who work best with you. Laura explains how to harness the power of your unique personality to make these connections.
Why Do You Even Need a Marketing Strategy?
If you’ve never come up with a marketing strategy before, Laura urges you to think very clearly about who you want to serve and who you don’t. Your message is central to this. Having great content is wonderful, but if you can’t connect it with an appealing yet succinct message, you’ll never capture people’s attention.
Beyond this, you need to be clear on how your videos will actually help your clients. People can get a video anywhere, but you need to communicate what makes yours different if you want to get their business. You need to make it clear how your video will be a transformation for your client in language that resonates with both of you.
What do you do to stand out from the noise with your marketing? What can you do to add more value to your clients? Leave a comment on the episode page!
In This Episode:
- The biggest mistake you can make when marketing your business [7:00]
- Using the power of your personality to find the right clients for you [13:30]
- Learning how to identify your ideal client [21:05]
- The first step to building a successful marketing strategy [30:20]
- How a marketing strategist can level-up your marketing game [37:00]
- How to easily add the most value for your clients [41:40]
- How to take advantage of new social media features [48:08]
Quotes
“Video is such an important part of your social strategy because it’s so much easier if people have a sense of ‘I know them and I like them and I trust them.’” [13:35]
“I think it’s about actually stepping back and going, ‘how do I want people to feel when they encounter my brand? How do I actually want to come across? What types of people do I not want to attract?’” [16:41]
“There’s too much noise online to not have a clear plan of attack. If you don’t have ‘this is our goal and this is what our singular focus is,’ - if you don’t have that, you’re not going to cut through the noise.” [31:16]
“It’s not about the quality of the video. It’s actually about the transformation that the video brings them. If you can communicate that in a sentence or a phrase, you are going to be on top of cutting through even more.” [36:12]
Links:
Get A Client's Video Budget Workshop
Follow Laura on Instagram | Facebook | Twitter | Pinterest
My Business Pep Talk sign up (express business tips)
Additional Links:
Check out the full show notes page
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