
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 928: How to Speak Up About Your Beliefs Without Losing Yourself or Your People
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Nov 5, 2025 Navigating the tricky waters of speaking up about personal beliefs without alienating others is a central theme here. Discover the fine balance between covert and overt activism, and learn about the risks and benefits of using your platform. The discussion also touches on dealing with public criticism and the importance of supporting one's mental health. Challenging the 'stay in your lane' notion, the conversation encourages authentic engagement and highlights the transformative power of activism, both online and offline.
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Redefine What "Your Lane" Means
- Jenna Kutcher reframed "stay in your lane" to mean her values and mission, not narrow marketing tactics.
- Defining your lane by values lets you speak on broader issues without betraying your brand.
Choose A Spectrum For Speaking Out
- Move along a spectrum from covert to overt advocacy based on capacity and authenticity.
- Use covert actions (partners, donations, stories) until you're ready for direct public stances.
2020 Backlash And The Trauma Response
- Jenna recounted being targeted in 2020 and feeling traumatized by cancel culture and public attack.
- That experience led her to therapy, growth, and the realization that only she could "cancel" herself.



