Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jason Park, CEO & Co-Founder of Coldcart, a perishable e-commerce fulfillment platform that's raised $6.5 Million in funding.

Here are the most interesting points from our conversation:

• Solving the Last Frontier of Perishable Shipping: Coldcart focuses on orchestrating and optimizing the delivery of frozen and refrigerated goods, solving the dual challenge of balancing cost and spoilage.
• Massive Market Opportunity: With 3 billion perishable parcels shipped in the U.S. last year, projected to reach 9 billion by 2032, Coldcart addresses a booming market with significant unmet needs.
• Significant Cost Reductions: By analyzing variables like temperature, shipping routes, and insulation in real time, Coldcart reduces shipping costs by 15%-50% and cuts late deliveries by 40%-60%.
• Customer Lifetime Value at Stake: Jason emphasized the high stakes of perishable shipping, as even one late or spoiled delivery can result in the loss of future customer orders, impacting customer lifetime value by 3 to 7 future orders.
• Impact Beyond D2C Food: Coldcart's platform spans various industries, including pharmaceuticals and industrials, with the perishable e-commerce market growing steadily by 18% each year, driven by generational and demographic shifts.
• Strategic Go-to-Market Patience: Jason revealed that Coldcart's most critical GTM decision was to initially limit growth and focus on perfecting the product, ensuring it was enterprise-grade before scaling rapidly.

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