Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today, we're going to wrap up CRO week by talking about how you can engage with your customers and drive more activity through communications. Show Notes
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