Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies cover image

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

What’s the Right Social Media Strategy for Your Digital Agency? with Elizabeth Stone | Ep #777

Mar 23, 2025
In this engaging chat, Elizabeth Stone, owner of SociaSavvy, shares her inspiring journey from stay-at-home mom to social media maven. She emphasizes the importance of resilience and adaptability in the ever-changing digital landscape. Elizabeth discusses the need for versatile content strategies, highlighting the impact of video and long-form content. Delegation is a key topic as she reveals how it can prevent burnout and drive agency growth. With her wealth of experience, she offers invaluable insights for agency owners navigating the complex world of social media.
19:45

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Practical experience and adaptability often outweigh formal education in digital marketing, as demonstrated by Elizabeth's journey into agency ownership.
  • Video content that feels authentic and spontaneous is essential for engaging audiences, necessitating careful planning to meet client needs.

Deep dives

Launching an Agency Without Formal Skills

Elizabeth Stone transitioned to agency ownership by leveraging her interest in social media marketing rather than formal education in the field. After desiring a creative outlet while being a stay-at-home mom, she began helping local businesses with their social media marketing, initially working for free to build her portfolio. Her agency started just before the pandemic, which presented unique challenges and opportunities as she helped clients navigate through difficult times. This experience reinforced the idea that practical experience often outweighs formal qualifications in the marketing world.

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