Ep. 045 - Why Stories Matter with Crystal McKay, CEO of Farm Food Care

Feb 13, 2017

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oday Crystal McKay, CEO of Farm Food Care pleasantly converses with us the importance of stories. She’s a farm girl and has worked with food all her life.

Her job at Farm Food Care is to really inform the Canadian people about their food system. Kind of what this podcast and foodgrads are doing. I loved talking to Crystal because she really emphasizes how stories are the best way to convey information.

Within this episode, you’ll learn a lot of facts such as the “new definition of local” and why it’s hard for the whole world to become completely vegetarian

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About Crystal McKay

Crystal is the CEO for Farm & Food Care Canada with a vision for building public trust in food and farming in Canada. Farm & Food Care represents a coalition of farmers and associated food and agri-businesses proactively working together with a commitment to provide credible information on food and farming.

Crystal is a dynamic presenter who has delivered hundreds of presentations to a broad range of audiences from farmers to university students to CEOs across North America.

Crystal was raised on a farm in the Ottawa Valley, where her family still farms today. She is a graduate of the University of Guelph and several executive leadership programs. She is a past President of the University of Guelph OAC Alumni Association, and a former director of both the Ontario 4-H Foundation and the Poultry Industry Council.

She enjoys spending time with her young family and playing hockey whenever she gets the chance!

Key Takeaways

Crystal and I’s passion about sharing stories
How Crystal progressed from intern to CEO
The amazing trend about Canadian Agriculture
In a global sense, 2/3s of land can only raise meats

Question Summary

Uber Drive Question: I talkn to people about food and farming and where it comes from Job Title: CEO of Farm and Food Care. A Charity to inform people about food. Typical Day: Management and presentations Favorite Topic to talk about: Talking about the people, especially with people with heart Most important skill in your industry: people skills. The ability to collaborate My Food Job Rocks: I get to talk to people about food and farming every single day Food Trends and Technology: The transformation from “local” to Opinion on GMO: GMos will produce more food with less Opinion on Fake Meat: Choice is great. There is some data that alters things Opinions on Crickets: It’s a good idea but I’d be a bit desparate to eat that What’s the biggest challenge the food industry has to face?: Feeding more people with less resources One thing in the Food Industry you’d like to know more about?: I’d ask this question to more people What do you consider a food expert?: Everyone is a food expert Who inspired you to get into food?: My family are farmers Favorite Quote: Quoteoftheday.com; Do your best until you know better, then when you know better, then you do better – Maya Angelou One meal to eat for a month: Dill Pickles, but also pizza. Briny foods Advice in the food industry: Find out what you love and then go for it. You gotta start somewhere What’s Next?: Building the team