The Rubin Report Former CEO: The Aftermath of Vice Media & What's Next for Mainstream Media | Shane Smith
Nov 24, 2024
Shane Smith, Co-founder and former CEO of Vice Media, shares his journey from Montreal to leading a global media powerhouse. He discusses Vice's raw storytelling approach and the challenges it faced amid scrutiny from giants. The conversation dives into the current media landscape, the importance of engagement, and the potential cultural shifts. Smith reflects on the polarization in journalism and advocates for centrist dialogue, while also exploring nostalgic themes from the 80s that resonate with Generation X.
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Vice's Origins
- Shane Smith started Vice Media because of a lack of job opportunities in Montreal.
- Vice began as a government-funded welfare project, which Smith and his partners took over.
Authentic Storytelling
- Vice's initial success stemmed from its raw, unfiltered content, a stark contrast to mainstream media.
- This approach resonated with audiences seeking authentic stories.
Unconventional Stories
- Vice gained notoriety for covering unconventional stories, like a Liberian army wearing Tupac shirts.
- This focus on unique narratives set them apart.