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The Rubin Report
Former CEO: The Aftermath of Vice Media & What's Next for Mainstream Media | Shane Smith
Nov 24, 2024
Shane Smith, Co-founder and former CEO of Vice Media, shares his journey from Montreal to leading a global media powerhouse. He discusses Vice's raw storytelling approach and the challenges it faced amid scrutiny from giants. The conversation dives into the current media landscape, the importance of engagement, and the potential cultural shifts. Smith reflects on the polarization in journalism and advocates for centrist dialogue, while also exploring nostalgic themes from the 80s that resonate with Generation X.
34:56
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Quick takeaways
- Shane Smith highlights Vice Media's unique storytelling approach that focuses on raw content to capture niche audiences overlooked by mainstream outlets.
- The podcast discusses the transformative impact of technology on media, emphasizing a cultural shift towards authenticity and independent reporting in the face of traditional corporate structures.
Deep dives
The Birth of Vice Media
Vice Media was founded out of necessity when its co-founder faced limited job opportunities after graduating in the 1990s. Initially starting as a magazine, the founders aimed to create content that stood apart from the monotonous fare available at the time, embracing a mix of sex, drugs, and rock and roll. As they ventured into digital video at the dawn of YouTube, they quickly became one of the platform's top content creators, reaching millions globally, thereby transforming their visibility. This innovative approach positioned Vice as a forward-thinking media organization, allowing them to resonate with audiences hungry for authentic storytelling on countercultural topics.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode