The Rise and Fall of a Challenger Brand in Media

Dave Rubin of "The Rubin Report" talks to Shane Smith, Co-founder and former CEO of Vice Media about his journey from starting Vice due to lack of job opportunities in Montreal to its rise as a global media powerhouse; his insights on Vice's unique approach to storytelling, focusing on raw, unfiltered content that mainstream media often overlooked; the challenges Vice faced, including intense scrutiny and competition from established media giants; the current state of media, the impact of technology, and the potential for a cultural shift reminiscent of the 1980s; the importance of direct audience engagement and the need for media to adapt to technological advancements.

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