Perpetual Traffic Meta Vs. Google: Enemies No More? How They Work Together with John Moran
10 snips
Oct 11, 2024 John Moran, a traffic and strategy expert from Tier 11, dives into the powerful partnership between Meta and Google for effective marketing. He revisits the Michigan Method, showing how to scale ad campaigns and optimize creative testing for 2024. The conversation also explores advanced audience targeting techniques, budget management, and data analysis to drive conversions. Listeners will learn how to clone successful campaigns and navigate the complexities of digital advertising, making this a must-listen for marketers looking to elevate their game.
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Meta and Google Synergy
- Meta and Google can work synergistically, despite being seen as competitors.
- Ad strategies and algorithms share commonalities across both platforms, enabling combined marketing success.
Scale Meta Ads by Cloning
- Scale Meta campaigns by cloning ad sets with proven creatives instead of increasing budgets on single campaigns.
- Clone effective ads in Asset Budget Optimization (ABO) structure to maintain performance while scaling.
Cloning Reveals Ad Effectiveness
- Cloning winning ads multiple times sustains or improves cost per acquisition even at scale.
- Some creatives fail repeatedly, clarifying which ads to scale and which to discard.