How Firing My CFO Took Us From $11M to $80M

Could one C-suite change be the key to 8x growth? This video is a real-world case study explaining

How Firing My CFO Took Us From $11M to $80M. Ryan Niddel, CEO of the e-commerce brand MIT45, shares the unfiltered story of how he inherited a company with broken processes, including $1.6 million in uncollected revenue. This is a masterclass in scaling. You'll learn the tough realization that the team who gets you to seven figures often can't get you past it. Discover the full story behind the difficult decision to replace a key executive, the framework for "firing gracefully," and how building a world-class C-suite allowed them to create an employee-centric culture with benefits like a 6.5-hour workday. Check out the company: https://mit45.com

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🕒 CHAPTERS

00:00 - From a Repossessed Truck to an $80M Company

06:07 - The Truth About Our Controversial Product (Kratom)

15:32 - The First Fix: Finding $1.6M in Uncollected Revenue

21:21 - The Team That Gets You to $11M Won't Get You to $80M

24:12 - Why I Had to Fire Our CFO (The Full Story)

27:13 - The "Domino Effect" of Hiring a World-Class C-Suite

30:05 - The Next Bottleneck: Outgrowing Our Manufacturing

33:00 - How Jeff Bezos's Framework Helped Us Decentralize

41:45 - Why We Give Every Employee Stock & Free Meals

44:40 - Why We're Moving to a 6.5-Hour Workday

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