

Site Reputation Abuse Crackdown Obliterates Large Publishers' Traffic
Nov 22, 2024
In this discussion, guest host Thomas Smith, an expert in online publishing and SEO strategies, dives into the aftermath of Google's reputation policy crackdown affecting major publishers like CNN and Forbes. He shares insights on the drastic traffic losses and the industry's evolving landscape, including the rise of AI in content creation. The conversation also touches on the closure of HARO and its implications for journalist outreach. Smith highlights the importance of niche websites, revealing their potential for branding and profitability in today's digital monetization challenges.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Intro
00:00 • 2min
Dramatic Traffic Slumps for Major Publishers Due to Google's Policy Shift
01:33 • 4min
Impact of Site Reputation Abuse on Publishers
05:58 • 2min
Navigating Google's Search Policy Shifts
07:32 • 14min
Navigating Digital Monetization Challenges
21:37 • 6min
The Unexpected Triumph of an Umbrella Rant
27:20 • 2min
Navigating Journalist Outreach and Digital Revitalization
29:46 • 8min
Mastering Email Marketing for Monetization
38:02 • 26min
The Power of Niche Websites: Branding, Profitability, and Community
01:03:55 • 3min