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Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
Site Reputation Abuse Crackdown Obliterates Large Publishers' Traffic
Nov 22, 2024
In this discussion, guest host Thomas Smith, an expert in online publishing and SEO strategies, dives into the aftermath of Google's reputation policy crackdown affecting major publishers like CNN and Forbes. He shares insights on the drastic traffic losses and the industry's evolving landscape, including the rise of AI in content creation. The conversation also touches on the closure of HARO and its implications for journalist outreach. Smith highlights the importance of niche websites, revealing their potential for branding and profitability in today's digital monetization challenges.
01:07:28
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Quick takeaways
- Google's crackdown on site reputation abuse has drastically reduced traffic for major publishers like CNN and Forbes, with losses as high as 97%.
- Perplexity.ai's introduction of advertisements within its search interface raises concerns about user experience while exploring new monetization strategies for AI services.
Deep dives
Impact of Google's Policy on Major Publications
Recent changes to Google's site reputation abuse policy have led to significant traffic losses for large publishers utilizing third-party affiliate content. Major sites such as Forbes and CNN have experienced declines in their affiliate sections, with some reporting losses as high as 97% in search visibility. This crackdown highlights Google's efforts to ensure that content linked through affiliates retains its integrity and relevance, affecting the bottom lines of these major brands. Such changes may indicate a shifting landscape in affiliate marketing, demanding greater transparency and responsibility from publishers.
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