Kiss My Aesthetic Podcast 193. Client Case Study: Bloom RDH
Dec 17, 2024
40:10
Ready to give your branding and client retention strategies a much-needed floss? Join Kim of Bloom RDH and Michelle as they break down how to keep your content fresh and master the art of client loyalty. From insights inside of the dental hygienist industry to job retention with Gen Z, this convo is packed with pearls of wisdom. Kimberly Augustus brings over a decade of valuable experience as a seasoned dental hygienist, coupled with almost 10 years of dedicated service in the field of education. Recognizing a crucial need for mentorship in the post-graduation phase, Kimberly took the initiative to establish BloomRDH. As the founder of this empowering platform, she is committed to assisting dental hygiene students in confidently navigating the transition from student to professional. Kimberly is passionate about walking this journey alongside them, ensuring they feel supported every step of the way. With a wealth of industry knowledge and a heart for mentorship, Kimberly Augustus is a guiding force in helping dental hygienists bloom into successful professionals. ------------------------ In today's episode, we cover the following:
- How Kim founded Bloom RDH
- Role of community and networking in denistry
- Rebranding process with MKW Creative Co.
- Diversifying marketing strategies
- Evolving student demographics
- Ideal client research
- Gen Z and job retention
- Cutting through the noise in online education