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YouTube Creators Hub
Finding Your Niche: Cam Nicholls on Discovering What Makes You Unique
Feb 23, 2024
Cam Nicholls, a successful YouTube content creator and founder of a cycling marketplace, shares his journey from corporate to creator. He discusses tips for creators, making money on YouTube, and the importance of niche specialization. Topics also include audience engagement, brand deals, and transitioning to a coaching business.
41:12
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Quick takeaways
- Focusing on a specific subniche enhances audience engagement and brand loyalty.
- Prioritizing natural ad integration over contract-driven content boosts audience retention and video quality.
Deep dives
Focus on Specific Subniches to Improve Audience Engagement
Focusing on narrower subniches within a broader topic can significantly boost audience engagement. Cam realized the power of honing in on a specific subniche after observing the success of channels such as one centered around science-backed training. By focusing solely on training content, that creator garnered better views and enhanced brand loyalty. Cam acknowledged the importance of keeping content aligned with a specific subniche for consistent audience engagement.
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Discover
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