In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Marketing Millennials podcast discuss tips for getting your emails opened. They specifically focus on optimizing your "from" name to boost open rates.
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Best Moments:
(01:37) The importance of having a consistent persona/personal name as your "from" instead of just your brand name
(04:17) Separating your "from" name based on type of email (newsletter vs promo) to set proper expectations
(05:28) Adding your offer to your "from" name can increase open rates by over 20%
(07:25) Using different "from" names allows you to send more emails without overwhelming subscribers
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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold