People Magic: How to Build a $1M Community
Get Someone to Join Your Community Or Membership—EASY 2-STEP FORMULA
Jul 23, 2024
Discover how to craft a compelling purpose for your community that resonates with potential members. Learn a specific formula to communicate this 'Big Purpose' effectively. Explore the transformation and results that joining your community can offer. Get inspired by examples that align member needs with impactful promises, making your community irresistible.
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Quick takeaways
- Defining a clear Big Purpose based on ideal members and their goals is crucial for attracting and retaining community members.
- Effective community-building requires specifying actionable outcomes, enabling members to achieve transformative results they cannot reach alone.
Deep dives
Defining Your Big Purpose
A clear big purpose is essential for a community-focused business, as it acts as the driving motivation behind the community. This purpose is derived from understanding the ideal member alongside what constitutes their best year ever, resulting in a compelling narrative that resonates with potential members. By using the formula of defining who the community is for and what they will achieve by joining, businesses can create a strong pitch that draws in members seeking transformation. For instance, the Slow AF Run Club effectively targets new slow runners aiming to complete their first race, demonstrating the practical application of this concept.
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