People Magic: How to Build a $1M Community Get Someone to Join Your Community Or Membership—EASY 2-STEP FORMULA
Jul 23, 2024
Discover how to craft a compelling purpose for your community that resonates with potential members. Learn a specific formula to communicate this 'Big Purpose' effectively. Explore the transformation and results that joining your community can offer. Get inspired by examples that align member needs with impactful promises, making your community irresistible.
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Defining Your Big Purpose
- Define your community's Big Purpose using a specific formula.
- Combine your ideal member with their best year ever, using the phrase "so that we can."
Framing Your Message
- Use a specific format when describing your Big Purpose because of how people process information.
- Focus on who you bring together and what they'll achieve, rather than generic terms like "learn, share, and grow."
Examples of Big Purposes
- The Slow AF Run Club's Big Purpose brings together new runners to achieve specific race goals (5k, 10k, marathon).
- Men Empower focuses on men improving their health and finances to achieve strength goals and financial freedom.