Get Someone to Join Your Community Or Membership—EASY 2-STEP FORMULA
Jul 23, 2024
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Discover how to craft a compelling purpose for your community that resonates with potential members. Learn a specific formula to communicate this 'Big Purpose' effectively. Explore the transformation and results that joining your community can offer. Get inspired by examples that align member needs with impactful promises, making your community irresistible.
06:38
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Quick takeaways
Defining a clear Big Purpose based on ideal members and their goals is crucial for attracting and retaining community members.
Effective community-building requires specifying actionable outcomes, enabling members to achieve transformative results they cannot reach alone.
Deep dives
Defining Your Big Purpose
A clear big purpose is essential for a community-focused business, as it acts as the driving motivation behind the community. This purpose is derived from understanding the ideal member alongside what constitutes their best year ever, resulting in a compelling narrative that resonates with potential members. By using the formula of defining who the community is for and what they will achieve by joining, businesses can create a strong pitch that draws in members seeking transformation. For instance, the Slow AF Run Club effectively targets new slow runners aiming to complete their first race, demonstrating the practical application of this concept.
Clarity and Engagement in Community Building
Effective community-building goes beyond the vague phrases of learning and sharing; it focuses on delivering specific, actionable outcomes for members. By articulating concrete goals and benefits, such as achieving financial freedom or mastering personal growth, communities can attract motivated individuals eager for results. The method emphasizes the importance of having a narrow target audience while outlining how the community, courses, and challenges will help members achieve their best year ever. Tools like Mighty Networks can facilitate this process by automating the identification of ideal members and suggesting tailored purposes for the community.
Are you more of a visual learner? Head on over to our website where I have a very pretty video of my masterclass. And come back on Thursdays to watch our companion episode!
You’ve already done the work of finding your Ideal Member and their Best Year Ever. When you put those two things together in a very specific format you’ll have your community pitch, also known as your Big Purpose! Your Big Purpose is what someone is going to get from joining your community to achieve results and transformation they can’t get on their own.
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