Get Someone to Join Your Community Or Membership—EASY 2-STEP FORMULA
People Magic: How to Build a $1M Community
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Crafting a Compelling Community Purpose
This chapter emphasizes the importance of a strong 'big purpose' for community-based businesses and provides a specific formula for effectively communicating it. Through examples, the chapter illustrates how to align members' needs with promises of an impactful experience to attract and engage community members.
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