The Unscheduled CEO
This tactic made us an extra $120,000 this week!
Apr 9, 2024
Marketing expert Dom and innovator Laura share the tactic that brought an extra $120,000, while Rebecca and Ryan executed it. They discuss the shift in strategy at AJ&Smart, the decrease in revenue in 2023, and the marketing idea that boosted revenue by over 100k in a week. The conversation touches on the challenges entrepreneurs face in gaining momentum and the importance of staying relevant in the business world.
33:03
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Quick takeaways
- Live events drive revenue growth through new offerings and re-engaging old leads.
- Focus on urgency, action, and avoiding procrastination for entrepreneurial success.
Deep dives
AJ&Smart's successful strategies
AJ&Smart's focus on live events, such as live streams, webinars, and trainings, has proven to be successful in generating revenue. The launch of new offerings, like the full stack facilitator training, has brought in significant revenue, showcasing the effectiveness of creating excitement around new products. Additionally, re-engaging old leads through live events has led to substantial revenue gains, demonstrating the importance of innovative customer re-engagement strategies.
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