Navigating Challenges with Subscription Services and Embracing One-time Purchases

A small marketing experiment is set to bring us in an extra, unexpected $120,000 this week and it signals a change in strategy at AJ&Smart (credit to Dom and Laura for the idea and Rebecca and Ryan for executing it!)

* Why we made LESS money in 2023 for the first time in AJ&Smart history

* Why AJ&Smart not growing can mean the company simply becomes irrelevant

* A marketing tactic we’ve been playing with that boosted our revenue by over 100k this week alone

* Why so many entrepreneurs just never get momentum!

To leave a comment go to howtobusiness/substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit howtobusiness.substack.com