Bill Faeth Unfiltered

Airbnb Update: Stop Freaking Out

Apr 22, 2025
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ADVICE

Handle Airbnb Update Calmly

  • Don't panic about the Airbnb update; it's largely standard practice now to disclose any data collection or checks in your listing.
  • Follow Airbnb's terms by clearly informing guests upfront about background checks, contracts, or email requirements.
INSIGHT

Owning the Customer Matters

  • Airbnb aims to own the customer relationship, similar to platforms like Amazon.
  • Property owners must also focus on owning their customers to grow their direct bookings and business.
ADVICE

Capture Emails with QR Codes

  • Use QR codes at your property to collect email addresses by requiring wifi access through tools like StayFi or MarketMySTR.
  • Building your email list is essential for re-marketing and maximizing direct bookings.
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