How I Ended Up Having My Best Black Friday Sale Ever

Preparation and messaging were instrumental. I started thinking about the sale in October - what the offer would be and the direction my business would go in for 2022. Right before the sale, I redesigned the home page to really push the benefits of the membership.

Don't be afraid to send too many emails. I sent 9 emails over 5 days, with 4 coming on the last day. Each lead to at least one sale.

I also paid attention to how things were going. When I found the membership to be a lot more popular than initially though, I changed the last few emails in the sequence to highlight the benefits of that instead of the fact that a la carte courses were going away.