37: Emma Brudner / How the HubSpot Blog Drives 5 Million Visits Every Month

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In this episode of Ground Up, Emma Brudner, the Director of the HubSpot Blog, joins Pete Caputa to chat about all things blog related, including: - The data behind the performance of the HubSpot Blog - What HubSpot's organic strategy looks like - The pillar/cluster model - How the blog team is structured, and more...