Inside Church's Texas Chicken's big growth plans

Church’s Texas Chicken has a new recipe that’s its old recipe. 

This week’s episode of the Restaurant Business podcast A Deeper Dive features Joe Guith, CEO of the chicken chain. He joined us for an exclusive look at the company and its growth plans. 

Church’s does have some big growth plans. The company wants to get to $2 billion in system sales by 2028, up from $1.4 billion last year. 

We talk about what the company plans to do to get to that, including remodels and more digital efforts. 

And we talk about the company’s value proposition and its core customer, lower-income diners, and how the chain’s restaurants can profit when it focuses on value. 

But we also talk about the company’s chicken recipe, which is its original recipe. Church’s went away from that recipe a decade ago, and Joe explains why the company did that and why the recipe was brought back. Church’s advertising using the term “original recipe” has led to a lawsuit from rival KFC. 

We’re talking chicken on A Deeper Dive so please check it out.