The Danny Miranda Podcast #147: George Heaton – Lessons From Building An 8-Figure Luxury Brand
9 snips
Aug 20, 2021 AI Snips
Chapters
Transcript
Episode notes
Tears Over Failed Samples
- George cried when factory samples returned nothing like his vision after six months of work.
- He felt the brand's future depended on that moment because there was no cash and no product.
Building A Brand While At University
- George built Represent while at university, hand-stitching labels and posting orders before classes.
- He handled sourcing, printing, packaging and shipping by himself in the brand's early years.
Decide Fast, Execute Daily
- Make fast, reactive decisions instead of planning 12 months ahead when circumstances change.
- Focus on day-to-day execution to capture emerging opportunities quickly.