What's the Impetus for the Change?

M, i've been through my whole twenties with this brand. Theehe's been a lot of change during that time. And how have you managed to stick with something one thing while changing? That's always been a really difficult thing for me. It's like i'll change as a person, and then i'll forget what i did... But you've managed to change and stay and i think that's powerful. So take us through the growth from the past year and a half.