My Amazon Guy Amazon PPC Launching Sponsored Video Ads - Announced at Amazon Unboxed
Learn how Amazon PPC is changing with Sponsored Product Video ads and discover new Amazon advertising strategies to grow your Amazon business fast.
Amazon just introduced a major update: Sponsored Product Video (SPV) placements directly inside sponsored product slots. In this video, Stephen Pope breaks down what this means for your Amazon PPC, bidding strategy, and ACoS. You’ll see how Amazon is expanding video ad inventory, how multiple videos may display per product, and why this shift could dramatically impact click-through rates and ad costs.
We’ll cover how SPV ads work, where they appear in search results, and how to adjust your campaigns for video placements. You’ll also learn the risks of Amazon’s new AI ad tools, when to avoid automated changes, and why Amazon’s creative AI may only be useful for quick video ads rather than listing edits.
As an Amazon agency, we share actionable insights on PPC optimization, negations, and protecting your ranking while managing rising ad costs. Whether you’re new to Amazon FBA or an experienced seller, this update gives you clear next steps to improve ROI and stay ahead of Amazon’s changes.
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Timestamps
00:00 - Amazon Is Out of Space for Ads
00:25 - Amazon Unboxed Conference Gets Criticized
01:06 - New Ad Format: Sponsored Product Video Explained
01:55 - Where Video Ads Might Appear in Search Results
03:00 - Difference Between SPV and Sponsored Brand Video
04:00 - AI Text Generation and Unified Campaign Manager
04:47 - What Is Ad Agent and Why You Should Be Cautious
05:50 - Creative Agent AI for Video Ads
06:50 - Final Thoughts and Negation Tip for Auto Campaigns
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