Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that.

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Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately.

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