The Healthcare Rebellion with Dr. Frank Benedetto Inside The Mind of Adam Meakins: Real, Relatable, and Vulnerable
Oct 15, 2025
Adam Meakins, a UK-based physiotherapist and social media influencer, shares his controversial yet impactful approach to combating misinformation in healthcare. He discusses his 'shock and awe' strategy and the psychological tactics behind it, emphasizing that more clinicians need to speak up despite personal risks. Adam offers practical advice on crafting your first challenge post and delves into the role of AI in healthcare, asserting that human clinicians will always hold value. His call to action encourages practitioners to confront inaccuracies boldly.
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Combatants Turned Colleagues
- Frank watched two UFC fighters spar and then go to lunch as friends, and he wanted that culture in healthcare.
- The moment illustrated how fierce professional disagreement can coexist with mutual respect and camaraderie.
From Strength Coach To Questioning Clinician
- Adam had doubts about university teaching and reverted to his sports science and strength-coaching roots.
- He learned communication and behavior-change skills later through courses and trial-and-error.
Shock And Awe To Seed Doubt
- Adam uses a 'shock and awe' tactic to provoke observers, not always to directly change the opponent.
- That tactic plants doubt in onlookers and kickstarts curiosity and re-evaluation of beliefs.