Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

When Growth Isn’t the Goal: Rebuilding for Freedom, Not Burnout with Blake Denman | Ep #806

14 snips
Jun 22, 2025
Blake Denman, the president and founder of Rickety Roo, shares his journey from trauma to entrepreneurship and the importance of aligning business with personal values. He discusses time management strategies that prioritize fulfillment over mere growth, including time audits and the '£5K task' rule. Denman emphasizes the mental load of entrepreneurship and reveals how AI aids in self-reflection. He encourages agency owners to design their lives strategically, fostering supportive relationships for both personal and professional growth.
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ANECDOTE

Letting Go of Operations

  • Letting go of operations was a hard pivot for Blake after 16 years.
  • Hiring a VP of ops caused an identity paralysis similar to empty nest syndrome.
ADVICE

Design Your Ideal Year

  • Design your ideal year on paper including trips and purchases.
  • Calculate income needed to support that lifestyle and plan accordingly.
ADVICE

Block Your Time Intentionally

  • Block your week intentionally with no meetings on Mondays and focused family time on weekends.
  • Protect your schedule to design business around your desired freedom.
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