Folding Towels - A Podcast for Massage Therapists with Jackie and David Episode 076: The How, Why and When of Discounting
In this episode, David and Jackie dive into the complex topic of discounting for massage therapists, discussing when it makes sense and how to avoid undervaluing your services. They share practical strategies, like referral discounts, loyalty programs, and limited-time promotions, to attract clients without compromising your worth. David recounts real-life examples where thoughtful discounting helped his business, while Jackie emphasizes the importance of clear goals and strategy. They highlight the risks of platforms like Groupon, which can attract deal-chasing clients rather than loyal ones. By communicating openly with clients and using tools like email marketing, they suggest ways to build a strong client base without relying heavily on discounts. This episode offers valuable insights for therapists wanting to grow sustainably, focusing on strategies that enhance value over cutting costs.
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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc