Grow A Small Business Podcast John Abrams, Founder of South Mountain Company, on Building a $20M Architecture & Solar Business Over 52 Years, Embracing Employee Ownership, Rejecting Fast Growth, and Creating a Lasting Community-Driven Legacy. (Episode 677 - John Abrams)
In this episode of Grow a Small Business, host Troy Trewin interviews John Abrams, founder of South Mountain Company, shared his remarkable journey from launching a small six-person architectural construction firm in 1973 to growing it into a thriving 40-employee solar business generating $20 million in annual revenue. A strong advocate for employee ownership, Abrams highlighted the advantages of worker cooperatives and Employee Stock Ownership Plans (ESOPs), emphasizing their positive impact on productivity and employee retention.
In his new book, From Founder to Future: A Business Roadmap to Impact, Longevity, and Employee Ownership, John Abrams explores the critical topic of succession planning for aging business owners, offering insights on preserving company values, fostering effective communication, and achieving a sustainable work-life balance. He also reflected on navigating challenges like the 2008 financial crisis and underscored the importance of community engagement in building a resilient and purpose-driven business.
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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small Business Questions:
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What do you think is the hardest thing in growing a small business? According to John Abrams, the hardest thing in growing a small business is getting everyone aligned behind a single mission—what he describes as "getting all the wood behind a single arrow"—while also maintaining core values in the face of numerous external temptations. He emphasizes that as a business grows, staying true to its founding principles becomes increasingly difficult, yet it's essential for long-term success and integrity.
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What's your favorite business book that has helped you the most? John Abrams' favorite business book that has helped him the most is Managing Transitions by William Bridges. He values it for its insights on how to effectively move from one stage of business to another, emphasizing that it offers guidance on navigating all kinds of changes within a company.
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Are there any great podcasts or online learning resources you'd recommend to help grow a small business? John Abrams recommends several alternative sources of learning rather than traditional business media. He highlights The Ink and The Contrarian as valuable platforms, along with communicator Anat Shenker-Osorio for her insights on messaging and influence. While not all are strictly business-focused, he finds them powerful for understanding communication, leadership, and societal context—all of which he sees as essential to growing a meaningful small business.
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What tool or resource would you recommend to grow a small business? John Abrams recommends strong communication tools—both written and spoken—as the most important resource for growing a small business. He believes that clear, effective communication is the key to building relationships, aligning teams, and driving a business forward successfully.
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What advice would you give yourself on day one of starting out in business? John Abrams would advise himself on day one of starting out in business to recognize that it's going to be an incredible ride, to enjoy every minute of it, and to stay conscious and aware of how he builds relationships with people, as they are the true key to success. He reflects that in his early years, he focused too much on product quality and not enough on the importance of people, which he later realized is what small business is really about.
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Quotable quotes from our special Grow A Small Business podcast guest:
When people are truly part of something, they give it everything they've got – John Abrams Growth is overrated and often the cause of trouble rather than triumph – John Abrams
Communication is the key to small business — writing, speaking, and being transparent – John Abrams