How Much Should You Spend on Digital Advertising?

In this episode of Perpetual Traffic, Ralph and Kasim cover various aspects of online marketing. They discuss challenges in running A/B/O campaigns on Facebook, the benefits of campaign budget optimization for e-commerce brands, and the calculation of customer acquisition cost. They also explore the advantages of starting with Google Ads, understanding the competitive landscape, and how small businesses can succeed by niching down. Ralph and Kasim emphasize the importance of integrating different marketing channels and creating compelling content. They provide insights on finding the best feature and avatar through a shotgun approach and using paid traffic to amplify successful posts.

In This Episode, You'll Learn:

00:00:00 Perpetual Traffic Podcast: Tackling Current Problems in Marketing
00:02:54 Media Buyer's Strategy for Running Multiple A/B/O Campaigns on Facebook
00:05:30 Leveraging Campaign Budget Optimization for E-commerce Brands
00:07:47 Exploring Media Buying and Common Challenges in Online Marketing
00:11:15 Unlocking the Value of Customer Lifetime Worth in Acquisition Costs
00:15:49 Calculating Customer Acquisition Costs through Online Traffic
00:18:16 Analyzing Inefficiencies in Your Business Model for Growth
00:21:38 Understanding the Competitive Landscape for Business Success
00:25:11 Niche Down: Thriving as a Small Business in a Hypercompetitive Market
00:28:04 Mastering High-Intent Keywords for Effective Marketing
00:33:13 Crafting a Unique Selling Point in a Competitive Market

Tool Mentioned:

LINKS AND RESOURCES:

Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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Mentioned in this episode:

Tier 11 Data Suite