Working Hard with Grace Beverley
Ep. 116 How To Launch & Grow A Business In 3 Months: Cass DiMicco On The Power Of Mindset & Cold Emails
Dec 2, 2024
In this engaging discussion, Cass DiMicco, founder of the successful seven-figure jewelry brand Aureum, shares her journey from fashion buyer to entrepreneur. She emphasizes the critical role of mindset, resilience, and calculated risks in launching a business quickly. Cass navigates the challenges of balancing personal life and professional aspirations, highlighting the importance of self-awareness and support networks. With insights on collaboration in business and finding genuine manufacturers, she inspires women to align their passions and embrace their unique style.
01:12:08
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Quick takeaways
- Cass DiMicco highlights the transformative power of mindset and taking calculated risks in successfully launching and growing a business.
- The importance of authenticity and quality control is emphasized as crucial for building customer trust and loyalty in a competitive market.
Deep dives
Career Growth and Passion for Fashion
Casta Miko discusses her journey from being a fashion buyer at a prominent department store to establishing herself as a successful entrepreneur and fashion influencer. She emphasizes the importance of pushing oneself within a job to gain knowledge and advance, highlighting how her passion for fashion fueled her career decisions. Taking a leap of faith, she transitioned into content creation, initially using it as a digital resume to showcase her fashion sense while pursuing a more fulfilling career path. Her experience in fashion buying has informed her understanding of brand development and marketing, ultimately paving the way for her to launch her own jewelry brand, Aureum.
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