INspired INsider Podcast [Top Agency Series] Mastering Client Management Strategies With Taylor McMaster
Taylor McMaster is the Founder of DOT & Company, a firm that offers full-service client account management services to digital marketing agencies. With a background in marketing and a knack for relationship building, she has grown her company to a robust team of 50 dedicated account managers. Taylor is an “accidental agency owner” who transformed her love for client interaction into a thriving business. She hosts The Happy Clients Podcast, engaging with top industry experts to explore what brings client satisfaction. Through DOT & Company, Taylor has helped countless agency owners free up precious time to focus on scaling their businesses effectively.
In this episode…Have you ever wondered what it really takes to keep your clients happy and retain them long-term? What’s the secret sauce behind delivering exceptional account management that ensures satisfaction at every step?
Account management expert Taylor McMaster shares the intricacies of how her team supports digital marketing agencies and keeps clients happy. She recalls her journey from feeling disconnected with agency life to becoming a champion of client happiness. She delves into the art of hiring and training account managers, emphasizing the importance of personalization and setting proper expectations. Taylor also shares valuable insights on reducing churn, maintaining solid communication, and implementing feedback mechanisms to continually elevate client experiences.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Taylor McMaster, Founder of DOT & Company, to discuss the subject of account management. Taylor shares professional tips and best practices pivotal in maintaining and fostering happy client relationships. From proactive communication strategies to the thoughtful art of client gifting, Taylor discusses various approaches that enhance the client experience. She also touches on working alongside her spouse and achieving a balance between professional and personal life.