
5to9
22: Entrepreneurship as a Spiritual Journey // Lori Abichandani (Founder & Brand Steward at A Big Idea)
Mar 14, 2024
Lori Abichandani, Founder & Brand Steward at A Big Idea, shares her journey from apathy at Nielsen to founding her creative studio. Topics include intuition, spirituality in entrepreneurship, consistent small steps leading to big opportunities, culinary experiences, and embracing joy through new ventures.
50:30
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Quick takeaways
- Entrepreneurship can be seen as a spiritual journey, emphasizing the importance of intuition and joy in personal growth.
- Consistent small steps lead to bigger opportunities, showcasing the value of perseverance and dedication in creative pursuits.
Deep dives
Journey to Self-Discovery and Entrepreneurship
Lori Abit-Shandani's journey from feeling stuck at Nielsen to founding A Big Idea was driven by a desire for self-discovery and creative exploration. After quitting her job at Nielsen due to growing apathy, Lori embarked on a freelance career focused on brand strategy, eventually founding A Big Idea to build brands for longevity and meaningful impact.
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