In this episode of 5to9, I had a chat with Lori Abichandani, a curious strategist, lover of deep conversations, a culinary enthusiast and according to her friends, “the embodiment of a big hug.”

With an interest in entertainment and human psychology, Lori started her career working at Nielson, a media insights company. After a few years working there, she felt immense apathy towards the direction her career was heading in and quit cold turkey.

This led her to a 7 year journey of self-discovery, creative career exploration and ultimately founding A Big Idea, a creative studio that launches brands and experiences to deepen our shared humanity. Since then, she’s worked with dozens of brands to create values-driven strategy and creative that prioritizes true, intentional growth.

We talked about listening to your intuition, the relationship between entrepreneurship and spirituality, how sticking with consistent small steps open up bigger opportunities, her short stint in the culinary world, trying new things by choosing joy and more!

This is Lori Abichandani for 5to9.